Fenty Social Club

Branding Project

A luxury nightclub that feels like a tropical get away to the Barbadian Crop Over celebration. A fantasy escape right in Miami is a boat ride away. Offering the ultimate social environment where you can enjoy the pool party and dance the night away with friends.

By finding key terms that define the Fenty Beauty brand I designed a luxury Miami Night Club. It is like a tropical vacation, an escape from your day to day life. 

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Located in Stiltsville a group of wood stilt houses one mile south of Cape Florida, on sand banks of the Safety Valve on the edge of Biscayne Bay in Miami-Dade County, Florida. The structures stand on wood or reinforced concrete pilings, generally ten feet above the shallow water.